Book title: Return on Engagement
Author: Tim Frick
Publisher: Focal Press
Publication date: 20-May-2011
Insert date: 28-Dec-2011
Social
networking is a great way to get people in to your website; it acts as a hub
for your online, personal, or business communications. However, this are some
key factors to keep in mind if you’re really serious marketing on the web.
Regularly update keyword-rich written content that are easy to understand
drives search engines traffic and increases user keep coming back to your site.
Credibility-based design that are very informative, attractive, and maintains
guidelines will attract users on your site. Action based user experience
increases customer conversation rates, Optimized standards based code that work
across as many browser as possible makes a faster and more consistent user
experience, and videos can give a clear understanding for user what that is
your product is all about. Optimized standard based code that works across with
many browsers for a faster and easier experience for users.
How you
write and organize your content makes a big difference between satisfied or
frustrates user. If your goal is to convert users to customers you may want to
minimize the stress when customers visit your website. This book teaches a
reader the wealth of information available on writing content for your web also
explains a Handful key guidelines to follow when developing content for your
own site such as, write content in your users vocabulary, write content in an
active voice and make sure grammar and spelling are correct, write text in
brief and easy for readers to scan for relevant information, use keyword-rich
content that explains your message and works in search engine strategies, use
short paragraphs or bulleted lists for ease of reading, shows pricing clearly,
or indicate if something is free, use keyword-rich text in your links, and
providing consistent use of calls to actions.
Since the
new digital marketing means connecting with people on much personal level,
having a blog is a great tool, and became widely used in combination with other
websites. Blogs can be personal opinions shared with the public, others are for
private musing, and business blogs exist for marketing and communication, this
shared opinions and expressions that if effectively helps build relationships and
attracts search engine traffic to your web page. However, when considering the
content of your blog, it is important to make it personal, real, and include
keywords and phrases that will attract targeted traffic. It is also a good idea
to check your search engine rankings for your website regularly, and your blog
should follow up directly under it or visible.
Another way
to spread your content to many people across multiple locations is using Really
Simple Syndication (RSS). This allows you to pull content from different
sources into one location for quick and easy to understand. RSS is built on a
foundation of Extensive Markup Language (XML), updatable and promotes feed
format that support images, text, audio, and video. RSS feeds, also comes with important
metadata that allows compatible software to read and interpret information such
as publish date, description, and authorship.
In conclusion,
the book Return on Engagement is very useful when you’re really serious using
social media and networking to increase your business cash flow. Return on
Engagement also teaches a reader the proper techniques and marketing strategies
to exceed your business goals, and to get people to your website. And with the
logistical challenges in getting all your online endeavors in sync, it makes
sense to create and adopt a strategy that will support, nurture growth, and
development for the long term.
